Bill Moggridge: What is design?

Bill Moggridge: What is Design?

Bill Moggrigde’s “What is Design” establishes the broad spectrum of what ‘design’ can be. Throughout his talk, Moggridge describes the variety of ways design can be explored through prototyping, social networking and innovation. Through the process of creating ideas, we are able to construct versatile innovations , and re invent previous creations to adapt to modern society.

Human interaction is a key element to the designing process, we learn by doing and most of what we do is subconscious. We use this for design to harness our attributes and through various methods, learning and analysing are able to provide thoughtful design.

Moggridge states that design is no longer just about creating a product, but now days more about thinking how design creates a feeling of what it is. We explore three significant elements consisting of context, personal and social environment. Rather than just design things today, it has now expanded to health and well being too. We are continually making design more accessible to society, making everything we do more interactive and beneficial.

Social networking, technology allows us to have a greater intertwined connection such as the Tangible Earth Demonstration that communicates using media. The flexi glass earth, is computerised and moves through hand movement gives a whole new dimension of design.

By making design more accessible, such as the social innovation of getting water, they’ve  applied a sustainable book on how to achieve cleaner water. So the design process now has delved to a much deeper level and significant focused on a social impact. Moggridge describes how we continually have sustainable design and yes we should choose materials that save the environment , but we should also look into the greater aspects of renewable energy. Such as the organic insulation made from mycelium which is much more beneficial and made entirely from organic materials.

Design is no longer about just creating new products to be aesthetically appealing, but rather to be explored at a greater aspect on how it can be beneficial socially and environmentally as well.

Peer Comments

Cherrie Fellisia http://cf-indesign.blogspot.com/2011/09/project-1-studio-2011-mortar-pestle.html?showComment=1316004069470#c4961784719409898365

Patrick Dunn http://patrickdunnindustrialdesign.blogspot.com/2011/09/blog-post_8876.html?showComment=1316005737132#c6612689373728188394

Kirstie Cocokios http://kirstiecocokiost.blogspot.com/2011/09/experience-enrichment.html?showComment=1316006200259#c8611949832659546661

Oun Vimolpatranon http://www.blogger.com/comment.g?blogID=6561537982608082039&postID=2757288373634078349&isPopup=true

Kevin Peng http://kevinpeng3373311.blogspot.com/2011/09/potato-peeler.html#comments

Product Poster Usage Storyboard and Hero Shot

Rationale

Rationale

The appearance of an Ice Cream Scoop does not always initiate the feeling and presumption that it is wanted to be picked up and placed in our hand to be used. My redesign of this universally used tool is to create a more pleasurable experience whilst using this typical household instrument. The focus of my design is to initiate our senses both sensually and visually to create a tool that will trigger a feeling of delight and pleasure. Conventionally, ice cream scoops tend to appear like a giant spoon that is chunky and not aesthetically appealing to hold. My intentions for this redesign of an ice cream scoop was to achieve a product unique and unconventional, yet still appealing to the consumer market. I wanted to create an ice cream scoop that initiated a connection and produce the thoughts of what it feels like to have ice cream. I decided to create a cone shape ice cream scoop to illustrate and present a playful connotation of what the utensil would be used for. The simplistic cone structure is made from one sheet of metal (for the appearance model I have used Aluminium) which is then hammered which then forms into a cone structural.  Ergonomically the cone structure can be comfortably and easily held in either hand. Unlike conventional ice cream scoops, the opening mouth of the cone allows easy scooping of the ice cream, even through hard ice cream with ease.  The product would be made of stainless steel as it would achieve and maintain a flawless elegance to it all. Being created from a single template that is then bent and moulded around a cone form, it is much easier for manufacturing as it only consists of a few steps in producing  the product. The Conical Ice Cream Scoop is an unconventional creation of the classic ice cream scoops,  the cone shaped scoop not only is individual but also is playful and appealing to the consumer market.