Bill Moggridge: What is design?

Bill Moggridge: What is Design?

Bill Moggrigde’s “What is Design” establishes the broad spectrum of what ‘design’ can be. Throughout his talk, Moggridge describes the variety of ways design can be explored through prototyping, social networking and innovation. Through the process of creating ideas, we are able to construct versatile innovations , and re invent previous creations to adapt to modern society.

Human interaction is a key element to the designing process, we learn by doing and most of what we do is subconscious. We use this for design to harness our attributes and through various methods, learning and analysing are able to provide thoughtful design.

Moggridge states that design is no longer just about creating a product, but now days more about thinking how design creates a feeling of what it is. We explore three significant elements consisting of context, personal and social environment. Rather than just design things today, it has now expanded to health and well being too. We are continually making design more accessible to society, making everything we do more interactive and beneficial.

Social networking, technology allows us to have a greater intertwined connection such as the Tangible Earth Demonstration that communicates using media. The flexi glass earth, is computerised and moves through hand movement gives a whole new dimension of design.

By making design more accessible, such as the social innovation of getting water, they’ve  applied a sustainable book on how to achieve cleaner water. So the design process now has delved to a much deeper level and significant focused on a social impact. Moggridge describes how we continually have sustainable design and yes we should choose materials that save the environment , but we should also look into the greater aspects of renewable energy. Such as the organic insulation made from mycelium which is much more beneficial and made entirely from organic materials.

Design is no longer about just creating new products to be aesthetically appealing, but rather to be explored at a greater aspect on how it can be beneficial socially and environmentally as well.